Poland is one of Central Europe’s
leading wine import markets
Poland remains a strongly import-driven wine market and one of the most important destinations for wine exporters in Central Europe. In 2024, Poland imported approx. 146 million litres of wine worth USD 426 million.
The leading suppliers were Italy, France, Germany, Portugal and Spain.
Over the longer term, the Polish market has expanded substantially:
the value of wine imports has more than doubled compared with the figures recorded a decade ago. Poland therefore offers wine producers access to a large consumer market in which imported wines continue to play a dominant role.
Source: World Bank WITS / UN Comtrade; U.S. International Trade Administration, 2024 data.
A large market with further potential for premium imported wines
Poland combines a population of around 38 million consumers with
a wine culture that is considerably younger than those
of the traditional wine-producing countries of Western and Southern Europe. This creates opportunities for new brands, regions and styles
to establish a position in the market.
The U.S. International Trade Administration describes Poland
as a leading importer of wine in Central Europe. Imported wines from Italy, France and Spain occupy particularly strong positions, while wines from less established origins continue to find opportunities as Polish consumers become more knowledgeable and interested in provenance, grape varieties and regional identity.
Source: U.S. International Trade Administration, Poland – Agricultural Sector, 2026.
Poland is outperforming many neighbouring wine markets
While wine consumption has been declining in many mature European markets, Poland has shown considerable resilience. In 2025 the Polish wine market reached approximately 227 million litres. Total volume declined by only around 1%, performing better than several neighbouring markets.
At the same time, the market is becoming increasingly differentiated. Entry-level table wines are under pressure, while consumers are showing greater interest in premium wines, wines with a clear geographical identity and higher-quality products.
For foreign producers, this means that Poland should increasingly be viewed not simply as a volume market, but as a market offering opportunities for distinctive, well-positioned wines.
Source: Euromonitor International, Wine in Poland, August 2026.